Comments on: WHY DO PEOPLE BUY LEADS or MLM LEADS or EMAIL LEADS? http://thelistwizard.net/317/why-do-people-buy-leads-or-mlm-leads-or-email-leads/ Marketing Leads, Sales Lists and Marketing Databases From The List Wizard Fri, 23 Apr 2010 21:09:13 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: imisidro http://thelistwizard.net/317/why-do-people-buy-leads-or-mlm-leads-or-email-leads/comment-page-1/#comment-822 imisidro Tue, 09 Mar 2010 08:58:18 +0000 http://thelistwizard.net/317/why-do-people-buy-leads-or-mlm-leads-or-email-leads/#comment-822 1- People buy leads to allow them to contact their TARGETED market. An accounting practice might want to contact only new business owners to sell their services to them. A landscaping company may want to contact families earning $200,000 and up with both couples working (hence no time for their lawn upkeep and landscaping). These businesses understand that they don't need to contact everyone -- e.g. why will a landscaping company contact those in trailer homes which do not have lawns and don't have the resources to pay for such services? 2. Leads can be varied. They can provide demographic information -- name, contact information, age, income, origin, etc. For businesses, leads can come with information on how much they spend for particular services (e.g. spends $100,000 and up in IT services). Or it can simply be the name and email address of the person It depends how the lead was collected and what its purpose is 3. Leads are sold per thousand. Some leads cost $350 per thousand while some costs $75 per thousand 4. Listbrokers. You can find examples of list brokers in DirectMag.com 5. Customer databases (e.g. Leads) are a significant revenue source of companies. Catalogs for example, supplement their income by selling their customer information -- hence if you buy from one, you can expect to receive catalogs from other retailers. Magazines also sell their subscriber information. 1- People buy leads to allow them to contact their TARGETED market.

An accounting practice might want to contact only new business owners to sell their services to them. A landscaping company may want to contact families earning $200,000 and up with both couples working (hence no time for their lawn upkeep and landscaping).

These businesses know that they don’t need to contact everyone — e.g. why will a landscaping company contact those in trailer homes which do not have lawns and don’t have the resources to pay for such services?

2. Leads can be varied. They can provide demographic information — name, contact information, age, income, origin, etc. For businesses, leads can come with information on how much they spend for particular services (e.g. spends $100,000 and up in IT services). Or it can simply be the name and email address of the person

It depends how the lead was collected and what its purpose is

3. Leads are sold per thousand. Some leads cost $350 per thousand while some costs $75 per thousand

4. Listbrokers. You can find examples of list brokers in DirectMag.com

5. Customer databases (e.g. Leads) are a significant revenue source of companies. Catalogs for example, supplement their income by selling their customer information — hence if you buy from one, you can expect to receive catalogs from other retailers. Magazines also sell their subscriber information.

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